There is nothing quite like lingerie market. The place is filled with so many delicate, exquisitely crafted items—silks, laces, embroideries.  Add to that a good number of models strutting around in very elaborate skivvies and you get a sense of things.

As I evaluate pieces, I bring many of you to mind, because I'm shopping for all you fantastic lingerie enthusiasts—the demure and the daring.

Meeting with the lingerie designers and seeing all the new styles is one of the best parts of having a lingerie shop. It's a tactile experience. Taking it all in is also completely overwhelming. Paring each month's buy down to the essence—the best pieces, the right price points, the best combinations—and picking the right mix of sizes and cuts is a challenge.

Once we have finally selected a perfect bra, there can be as many as four cut variations, four panty variations and color options to choose from. (Eyes begin to cross here). Amid the noise, I try find some styles and colors that will delight and excite you—as well as some beautiful basics that you will go back to again and again.

Thanks for supporting our endeavor and continuing to let us know what you want to see more of at Amour.

xoxo,
Heather

A piece from our current bridal collection. A perfect easy gift.

This week, in time for Mom's Day, we are receiving pretty loungewear from Samantha Chang and Eberjey and some beautiful lingerie from Else, Only Hearts, and Lou. What else is coming for summer? June will bring two nude t-shirt bras and some floral surpises that will delight you. In July and August we will have the most robust and fetching REDS! (Insert fireworks!) And we're working on 2 new fuller bust lines that will go up to a G cup. 

One last thing that's been on mind over the past few months: The East Village neighborhood. I am constantly thankful to have a business in an area that makes it possible for us to run a business and also have a life. Many of us keep similar business hours down here, and they are hours that make it possible for us to hang up the closed sign at 5:30 or 6:00 p.m. and have dinner with our spouses and/or families. That means a lot. Thanks again for your business and your kindness.