Celebrating Four Years!

September 25

Else Cashmere Blend Long Bodysuit - $198

Four Years!


When I tell people I own a lingerie shop, I get so many reactions. I am sure you can imagine.  The statement usually requires a little explanation. So I've gotten good at answering the question. . .why lingerie? And it's getting easier. I've always liked lingerie but after four years, I believe in it. I believe in its ability to elevate the everyday. I believe it's body positive.  I believe it can make us feel powerful, vulnerable, seductive, brave, and beautiful. And no matter what you have to wear on the outside, you can wear almost anything on the inside, and that's cool.

Come Celebrate With Us . . .

  • Wednesday & Thursday, September 27th & 28th,
    • 5 for $50 panty sale. We'll have our panty bins out S-XL and you can pick 5 (rockin') panties for $50, bring a friend.
    • Enter the drawing to win a gift from some of our favorite businesses: Modern Boudoir Photography, Alba Restaurant, Acanthus Apparel
  • Friday & Saturday, September 29th & 30th,
    • 20% off storewide, including sale items
    • Enter the drawing to win a gift from some of our favorite businesses: Modern Boudoir Photography, Alba Restaurant, Acanthus Apparel
    • Saturday 1pm, we'll serve cake and champagne

Thanks for letting us be a part of your life.

Heather & Alex

P.S. Let us know you're stopping by for the party.

Late Night Conversations

June 27

Summer has arrived! And when the bright, daytime heat gives way to a more sultry evening warmth, you settle in for intimate conversations. With friends. With lovers. With the stars. With the sheets. So here are some words to inspire you because evenings with books, lovers, nature, and lingerie are always #BetterThanNetflix!

"I have late night conversations with the moon, he tells me about the sun and I tell him about you."

-S.L. Gray

"The only people I would care to be with now are the artists and the people who have suffered; those who know what beauty is and those who know what sorrow is. Nobody else interests me."

-Oscar Wilde

"She did not want to move, or to speak. She wanted to rest, to learn, to dream."

-V. Woolf

"I will remember your small room, the feel of you, the light in the window, your records, your books, our morning coffee, our noons, our nights, our bodies spilled together, sleeping, the flowing currents, immediate and forever, your leg, my leg, your arm, my arm, your smile and the warmth of you who made me laugh again."



A challenge for you. During July and August follow us and post a picture on Instagram with the #BetterThanNetflix hashtag. We'll pick a random winner at the end of the summer for a nice gift.

Special for Mother's Day

May 9

Amour is delighted to host a pop-up flower shop featuring Queenie & Lulu this Saturday, May 13th from 11-2. If you haven't seen Lisa Lockwood's dreamy floral creations, be ready to swoon.

Flower crowns ($20, preorder) and grab-and-go bouquets ($15) will be available. To ensure we have the right amount on hand please preorder flower crowns by Thursday evening (May 11th); e-mail queenieandlulu@gmail.com to reserve yours. We look forward to seeing you!

Treat yourself or treat the "mom" in your life. 

A little tenderness

April 20

Maison du Soir romper - $195

Tutti Rouge garter belt - $55

Fleur't bra - $58

As spring arrives, I’ve been thinking about tenderness. (And it feels especially appropriate this week since the new blossoms are out on the branches.)

I recently shared with some friends that I feel like the world tries to beat tenderness out of us with its speed and brightness and anxiety. There were nods around the table. Spring, on the other hand, is a great refresher. We can let go of some of the bundled-up, practicality of winter. Spring gives us permission to be more tender, more forgiving, more amazed.

For Amour, that means a place where you can escape the routine and be gentle with yourself. It also means beautiful basics, soft bridal pieces, and colors like petal, milk, lilac and cerulean. We hope you'll come visit this spring.

Next page