Holiday Shopping

November 29, 2019

We spent Thanksgiving traveling and enjoying food with family. We hope you did to. So, relax, there's no hurry. We will be open and so happy to see you starting at 12:30 p.m. today. And you can visit all weekend long for 15% off everything. Small Business Saturday is always a hopping time in the East Village and we'll have treats for you. Sunday we'll be open 12-4 p.m.

You might be picking up gifts, buying basics or making sure you have something special for the holiday event season. Whatever it may be let us help you find the perfect item to put in a little white bag.

Looking forward to seeing you this weekend!

6 Years!

September 26, 2019

And suddenly you turn around and it's been six years! Six years of beautiful lingerie. Six years of neighborhood friends and community involvement. Six years of meeting some of the nicest people in Des Moines. Thank you so much for supporting this local business!

I could tell you so many heartfelt stories of people helping people like the woman who tried on someone else's special order and wanted to buy it. It was for a high school girl who had to save up money for her bra. So the other woman bought the high school girl's bra and ordered one for herself. They even exchanged sweet notes to each other!

I could tell you about the woman who came in frustrated: "I am a 40-as-big-as-they-come" and left utterly transformed in a 36G that fit her perfectly.

I could tell you about so many women buying their first set of lingerie and saying, "I didn't know it could be like this."

We get to see people fall in love with themselves. We get to see people take ownership of their bodies. It can be transformative, even magical.

Join us this Friday and Saturday as we celebrate. We'll have lingerie-inspired cookies from Brookies Cookies, a giveaway for a boudoir sitting with the lovely Modern Boudoir, and a collection of beautiful new lingerie in the prettiest fall colors as well as new basics by Natori and Rosa Faia.

Looking forward to seeing you this weekend!

East Village Summer Stroll

June 10, 2019

East Village Summer Stroll
June 21,  5 p.m. to 9 p.m.

Enjoy a sweet, summer evening to mark the Summer Solstice. Over 20 shops will be open late with specials, treats and entertainment. Enjoy white sangria and Herbes de Provence spiced sugar cookies with us. Did I mention that there will also be an East Village gift basket filled with goodies from all your favorites? You can see what will be in the basket by following @shopeastvillageDSM on Instagram.

Get details on The East Village Summer Stroll event page.

Bralette & Wire-free Bra Trunkshow

June 9, 2019

Bralette & Wire-free Bra Trunkshow
Thursday, June 19 - Saturday, June 22  

During the leisurely days of summer, when life is not quite so busy and every weekend feels like a mini vacation, we often reach for cooler, more casual clothing. Now is also a good time to add a bralette or wire-free bra to your top drawer.

We've partnered with one of our designers to bring in a selection of bralette and wire-free bra options in a wide range of sizes. We're also giving away two sets! We'll have a range of options to try including:

  • a wire-free t-shirt bra in a neutral color 30-42, A-F
  • a wire-free, cup-sized bralette in a vibrant blue and in classic black 32-40, B/C - F/G (blue pictured above, center)
  • new fashion bralettes from Only Hearts, Clo, Simone Perele, and Blush

Let us know you're coming and watch for more pictures and details.?

Our Annual Sale

January 25, 2019

  • 40% off printed pajamas
  • 40% off select bras and panties in a full size range
  • A large selection of 5 for $50 panties

Now Through January 28th

Connecting With Your Femininity

January 14, 2019

To kick off 2019, we are so happy to be hosting Cari Rosno of Sophron Life on January 17th at 6pm for a dig-deep discussion of self-love, self-care and how to more fully embrace our femininity. This time of year there is a lot of talk of self-care and self-love, but Cari will actually give us some eye opening tools about how to do this everyday. I expect it will be a night to get the gears of your mind and heart turning in a new way. We posted a video (oh gosh!) on Facebook introducing Cari and talking briefly about how we got connected, if you want to see more.

You can RSVP on Facebook, but if you don’t care to tell the world you’re coming, just let us know via email. We’ll have a pot of hot tea from Gong Fu, a little treat for each person, and most of all some fun and interesting conversation to help move you forward in 2019. Cost is $10.

Holiday Inspiration 2018

December 10, 2018


Bound top/bottom


Eberjey Vika


Else Arya bra/panty


Samantha Chang All Lace bodysuit


Holly’s Cat Pajamas


Clo Petalos bralet/panty


Maison du Soir Tokyo Robe


Skarlett Blue
Heart tank & cheeky


Simone Perele
Andora bra/thong


Eberjey Highline

Holiday Hours 2018

December 8, 2018

Open Everyday Through December 23!

  • Open Sundays from noon to 4 p.m.
  • Starting Monday, December 17th through Friday open until 7 p.m.

5 Years of Amour

September 24, 2018

Thoughts On 5 Years

September 20, 2018

I often wish I could do something else. I wish I could make music. I wish I could be a doctor or a nurse. I wish I had a head for numbers or scientific theories.

I spent a lot of life trying to do “something important”. Now I’ve realized, you can only do what is in you. And what is in me is a love for people and pretty things. I also love the human body. It can stop me in my tracks everytime I think about my heart and how it beats again and again and I don’t have to do anything. That’s amazing. And. I have a love for philosophy and world religions that are mixed in there too. I thought of going to seminary for a bit.

Through all kinds of twists and turns, I own a lingerie shop in Des Moines, Iowa where I have gotten to meet all of you. Hear about your weddings, your loves, and even your broken hearts. I’ve learned about the struggles that ALL the different and wonderful shapes of women have. I’ve been as frustrated as you when things don’t fit right. I’ve gotten to hold your sweet babies. I’ve met your mothers and sisters and daughters. I’ve toasted with you, I’ve cried with you, and sometimes I’ve missed you when I haven’t seen you. And when I think about it all I feel overwhelmingly grateful.

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